Connecting the Dots

摘要

Having spent a good patt of my home furnishings career as an advocate for Supima cotton, I learned first hand about the value of strong trade and personal relationships. The successful marketing of any goods or services is, after all, the effective communication of real differences that matter to end users who matter. These differences are frequently most profound amongst the people who are involved in the creation and promotion of innovation, One specific example was the creation of Charisma, one of America's truly unique home textiles brands.