Using Gift Cards as Employee Incentives

摘要

Gift cards increasingly are becoming more convenient and personalized.The fifth annual National Retail Federation (NRF) Gift Card Survey,conducted by BIGresearch,found that to no one's surprise,people love gift cards.Gift card sales totaled in the 26.3 billion range in the 2007 holiday season,compared to 24.8 billion in 2006.This bodes well for the Incentive Gift Card Council (IGCC),a strategic industry group within the Incentive Marketing Association.IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards,including choice,value and ser-vice.