Define Your Destination

摘要

Maybe the economic slowdown is to blame, but lately it seems you can't read a blog, newspaper or event description without seeing something about personal and professional branding. On the one hand, this is nothing new for special librarians—our profession has struggled for years with misconceptions about what we do. Yet, while our awareness of this problem has increased and several of us have success stories to share, branding continues to be a challenging area for many of us.