Information Partnerships: Marketing Opportunities for Information Professionals

摘要

At a recent knowledge management conference, Peter Dracker indicated that the most important sources of information to support competitive advantage, strategic decision-making, and knowledge worker productivity are not found in internal data, but in the outside world. (The Knowledge Advantage Colloquium, San Diego, December 1996). Today, information professionals are compelled to use new skills and strategies in order to change, survive, and continue to compete in the world of virtual information. There are four areas around which significant transformation of the information resource function can be developed: information anxiety, intellectual capital and knowledge management, information resource audit, and virtual information networks.