A world to the wise: don't dismiss social capital

摘要

It's amazing how much of what we do not see going on inside our organizations actually influences our effectiveness. One of the most powerful yet invisible phenomena of the modern workplace is "social capital," the shared commitment to others that makes corrective action possible. We wanted to learn about the critical role that social capital plays in the modern organization, so we asked Larry Prusak, executive director of IBM's Institute for Knowledge Management and co-author (with Don Cohen) of the recent book, In Good Company: How Social Capital Makes Organizations Work (Harvard Business School Press 2001) to explain it to us. If you attended SLA's 1999 Annual Conference in Minneapolis, you probably heard Larry's provocative keynote address. Thegood news: our conversation with him was just as provocative!