Adaptability and good quality behind grower's higher sales:Rowe Farming's blueprint for a successful operation

摘要

Taking advantage of soils and climates at different locations around the UK, together with strength of expertise, the ability to adapt and a strong belief in quality products, has seen a grower increase sales year on year.Rowe Farming, based near Helston in Cornwall, was established as a mixed farm comprising vegetables and dairy in the 1950s but in 2001 a decision was taken by the family-run firm to focus on early-season potatoes. A few years later, daffodils were brought in to complement the potatoes and supply a longer season. More recently a part-cash, part-equity acquisition by Produce Investments resulted in the additional advantages of being aligned to Greenvale AP.