Why more growers are putting their faith in brands:From Proven Winners to Happy Plants, more suppliers are developing their brands

摘要

Brand names were quite prevalent at the recent HTA National Plant Show (20-21 June), which is unusual in the ornamental plant market. Developing a brand costs so much that it is usually only the fastest of fast-moving consumer goods that get enough promotion to be specifically asked for at the till.Nursery consultant Will George describes David Austin Roses as the "Hoover" of roses. He says David Austin is the "go-to" brand and has become almost a generic name. It turned over E17m last year, up E2m, and works hard to maintain its position as one of the biggest names in the plant export market by attending trade shows such as IPM and events such as the RHS Chelsea Flower Show.