Going viral

摘要

The outbreak of Covid-19 in 2020 has put people on edge about the spread of germs and illnesses. ATTI investigates how this societal change in mentality is influencing the development of health and wellness solutions for vehicles. Last year an IHS Markit survey of almost 800 consumers from five markets illustrated the anxiety of people around the spread of viruses and germs since the unfolding of the pandemic. Perhaps unsurprisingly, more than half(54%) of respondents said they were "very interested" or "interested" in having an antimicrobial coating in their next personal vehicle, and 80% expected this in shared vehicles. And nearly half of the respondents said they would be prepared to pay more than US$100 for such treatments on areas of their cars that are touched a lot.