Elopak launches Pure-Pak cartons with new paperboard Natura Life by Stora Enso

摘要

Elopak and Stora Enso have partnered to launch the Naturally Pure-Pak carton, the first gable-top carton made from natural brown unbleached paperboard. The new paperboard, Natura Life by Stora Enso, retains the brown colour of the wood fibres and has a visible fibre structure. This creates a sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products. The natural look and feel of the new Pure-Pak carton supports the values of organic products, and makes for an outstanding shelf presence.