FROM FAST FASHION TO CONSCIOUS CONSUMPTION

摘要

The scene is familiar. You go to your nearest fast fashion retailer to purchase some new clothes. You see racks and racks of identical shirts, pants, blouses and dresses in various sizes. You browse the selection while poppy and upbeat music plays on the loudspeaker. You decide on an item and head to the check-out. You wear your new purchase for the first few times without worry. But with each journey through the laundry the quality fades. Even more troubling for those who follow fashion, your new purchase quickly becomes the outdated. In a matter of months you’re no longer wearing the hottest trends.