Study on the Development Strategy of Cruise Ship, Pleasure-Boat and Yacht Industry in Shanghai, China

摘要

Cruise ship, pleasure-boat and yacht industry (the Industry) is a symbolic industry representing the high development of modern waterfront cities. It has a bright future and great development potential. In recent years, the Industry in Shanghai has seen rapid development. To maximize the contribution of the Industry to urban economy and culture, the paper proposes the development strategy for the Industry in Shanghai on the basis of the development status and problems of the cruise ship, pleasure-boat and yacht industry in Shanghai.