Part Of The Club: There is room for small apple growers who would like to take advantage of the rising popularity of managed varieties

摘要

POSSESSING the power to maintain high quality standards is one of the benefits of participating in the program of a managed — or club, as they are often referred to by growers — apple variety. The marketing programs for managed varieties are underwritten by royalties. Growers who participate in these programs "own" a standout variety of apple which lends itself to be marketed as a strong brand, provided the variety is successful with retailers and consumers.