'...Through the Roof!'

摘要

Consumer Products sales continue to exceed expectations. Blue Diamond's retail sales are "going through the roof," says Al Greenlee, Consumer Products marketing manager. Branded product sales have been adding to members' crop returns for decades, butnever before to the extent they are now. In each of the last three marketing years, the brand raised the bar with an eye-popping sales surge based on the growing appeal of almonds to health-conscious consumers, but also as a result of targeted, winning promotional strategies.