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The CinderellaCinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode

机译:这 灰姑娘灰姑娘 时刻:探索消费者的动机,以租赁租赁作为合作奢侈品消费模式

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Abstract > Past literature argued that the purchase of luxury goods is driven by people's motivation to conform or fit into our economic and social system. In this study, the authors focus on a new aspect of consumption, that is, renting instead of purchasing luxury goods, backed by the emerging opportunities of sharing economy platforms. Drawing upon the analysis of spontaneous consumers' online communications (in the form of tweets), this study aims to investigate the motivations to engage with luxury garment renting within a collaborative consumption context. To this end, a series of automatic content analyses, via two studies, were conducted using the tweets posted with respect to the Run the Runway collaborative consumption platform. Results demonstrate consumers' increased willingness to show their social status through renting rather than owning luxurious apparel based on five main motivators (need to wear new clothes for a special event, inspirations created by the products/brands, possibility to explore a new way of consuming luxury goods, need to make more sustainable choices, and to increase the life cycle of each luxury product). The implications of these findings are discussed, while they pave the way for future research in collaborative consumption of luxury retailing. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译:</span><Abstract XML:lang =“en”type =“main”> <标题类型=“main”>抽象</ title> > 过去的文献认为,购买奢侈品是由人们的动力驱动,以符合或适应我们的经济和社会制度。在这项研究中,作者侧重于消费的新方面,即租用而不是购买奢侈品,由共享经济平台的新兴机会支持。绘制自发消费者在线通信的分析(以推文的形式),这项研究旨在调查在协同消费环境中与奢侈品服装租赁进行兴奋的动机。为此,通过两项研究进行了一系列自动内容分析,使用相对于张贴的推文进行 运行跑道</ i> 协同消费平台。结果展示消费者通过租用而不是根据五个主要动机(需要为特殊活动提供新的衣服,通过产品/品牌创造的灵感,探索新的消费方式,而不是拥有豪华服装,而不是拥有豪华服装的意愿奢侈品,需要做出更可持续的选择,并增加每个奢侈品的生命周期)。讨论了这些发现的影响,而他们为未来的奢侈品零售消费的研究铺平了道路。 </ p> </摘要> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-30111/'>《Psychology & marketing》</a> <b style="margin: 0 2px;">|</b><span>2020年第5期</span><b style="margin: 0 2px;">|</b><span>共14页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/386.html" title="应用心理学">应用心理学;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=collaborative consumption&option=203" rel="nofollow">collaborative consumption;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=consumer behavior&option=203" rel="nofollow">consumer behavior;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=luxury retailing&option=203" rel="nofollow">luxury retailing;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=sharing economy&option=203" rel="nofollow">sharing economy;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=status consumption&option=203" rel="nofollow">status consumption;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=textual data&option=203" rel="nofollow">textual data;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Twitter&option=203" rel="nofollow">Twitter;</a> </p> <div class="translation"> 机译:协同消费;消费者行为;奢侈品零售;分享经济;状态消耗;文本数据;推特; </div> </li> </ul> </div> </div> <div class="literature cardcommon"> <div class="similarity "> <h3 class="all_title" id="enpatent66">相似文献</h3> <div class="similaritytab clearfix"> <ul> <li class="active" >外文文献</li> <li >中文文献</li> <li >专利</li> </ul> </div> <div class="similarity_details"> <ul > <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/journal-foreign-detail/0704024665263.html">The <i >CinderellaCinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury 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