The conditions of organic market development

摘要

The aim of the paper is the evaluation of the present sale of the chosen organic products in the condition of the Czech Republic. The sale analysis is made according to the structure of plant and animal products with the help of both qualitative andquantitative evaluation parameters as for example the amount of production and their prices, sales conditions and the used distribution channels. The part of the paper are also analyses of present state of demand for chosen organic foodstuff and of the consumer's interest in organic foodstuff. The attention is paid mainly to the recognition of the consumer's interest in organic foodstuff, for the consumer's interest is the limit factor of the demand for organic products.