Demonstrating that metric units are coming into the mainstream in the US is the fact that new products are now even taking their names from metric units. A recent example is the line of CELSIUS? Fitness Drinks, which claims to "accelerate metabolism, increasing your body's ability to burn fat and calories." CELSIUS is a Nevada corporation. Its products are now widely available in US supermarket chains like Safeway and consumer chains like Target. Figure caption: The CELSIUS brand uses a metric name and prominently displays metric units on its drink product now available in supermarkets and consumer chains in the US.
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