The effect of government regulations on continuance intention of in-store proximity mobile payment services

摘要

Purpose - This study proposed and tested three comprehensive models of the usage intention of proximity mobile payment services after a government regulation, by integrating the theory of planned behaviour (TPB) and the norm-activation model (NAM). The purpose of this paper is to investigate the effects of moral norms, merchant pro-activeness and perceived government regulation (demonetisation) on users' continuance intention of proximity mobile payment services.