The versatility oi flexible packaging has lead to its steady rise in popularity over the past five years -a progression that has lead to a volley of new packaging innovations. According to a review by PCI Wood Mackenzie, the European marketplace is set to have a steady 2.2% year-on-year growth, reaching $18.7 billion by 2021. Italy, Poland and Turkey all show substantial growth of over 3% as changing market conditions, alterations in consumer behaviour and inward investment by brands all contribute to market growth.
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