All the way with digital

摘要

Digital packaging printing enables customer relationship management (CRM) activities to include products with personalised images and messages, fully compliant with brand identity specifications, and on the same substrates as conventional, static packaging. Brands are enhancing the relationship with customers by offering personalised packaging-from design-your-own beer bottle and soft drink labels and sleeves to candy wrappers and tissue boxes. These custom items interact directly with individual customers who are able to create messages and designs, or upload images for digital printing as flexible packaging, shrink sleeves, labels or folding cartons.