One of the many innovations from exhibitors at the event was Italian printer StampaSud's new SmartLab StampaTech service that gives users access to further information about a product by scanning its packaging with a smartphone or tablet. To use the service, consumers need to download an accompanying mobile application that supports the technology being used. They can scan most parts of the packaging to be redirected to a platform that houses the information, ranging from marketing materials to product origins and freshness indications.
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