The use of a pump or an actuator spray has long been established as the cosmetics and personal care product sector's go-to dispensing mechanism.In the case of perfumery in particular,it's an integral part of the total experience,says Silgan Dispensing's Associate Marketing Director Global Fragrance & EU Beauty,Sandy Gregory:”We've done a lot of exploratory research on ways of applying fragrance.Using a brush,a pad or a stick is not really what consumers want.Indeed,research we undertook earlier in the year at the Paris show[ADF&PCD and PLD Paris]has confirmed the preferred way of applying a scent is very much via a spray.”It's partly because of the sensation: the fact that you get this product nicely and finely dispensed without a very wet feeling.It's all about control; it's been decided for you,so you know that you're applying the right amount.
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