US Procter & Gamble is taking on the women's shaving subscription market with the acquisition of US-based body care and shaving brand Billie.With razors’built for womankind',Billie is an advocate for fair pricing and campaigns against the pink tax that sees many women's razors sold for inflated prices.Its campaigns focus on the realistic representation of women and their body hair,with images of models with hairy armpits and toes.Billie was launched by Georgina Gooley and Jason Bravman in 2017,with a subscription shaving service that sells replacement blades.
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