INSIDE INFORMATION

摘要

IN A YEAR of turmoil and disruption, what do you think the most significant change in the UK automotive industry has been? The EV sales boom? Autonomous vehicle developments? Or perhaps another shift that has accelerated out of sight? Pre-Covid, online new and used car buying was seen as inevitable if some way off. It was important enough for car makers, retailers and third parties - all jostling for position as ever - to have strategies and investments in play, but very much at the fringes of how most cars were expected to be bought. For many, it was about occupying the space at the start of car purchase research prior to funnelling the buyer into a dealership.