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Cytec Coating Resins Establishes New Identity as Allnex

机译:Cytec涂料树脂树立了Allnex的新形象

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The divestiture of the Coating Resins business of Cytec Industries to funds affiliated with Advent International was first announced in October 2012 and completed on April 3, 2013. The adoption of the new name - Allnex - is the first step towards establishing the company's new identity. "We are excited about our new name," said CEO Frank Aranzana. "We believe that it reflects who we are, what we stand for and what we want to achieve." The search for a name began with an employee contest in November 2012 that generated more than 300 possibilities. Those names gave inspiration to a global diversity group, which brainstormed further and incorporated advice from a leading branding agency.
机译:Cytec Industries的涂料树脂业务剥离给Advent International旗下的资金是在2012年10月宣布的,并于2013年4月3日完成。采用新名称Allnex是确立公司新身份的第一步。首席执行官弗兰克·阿兰扎纳(Frank Aranzana)说:“我们对我们的新名字感到兴奋。 “我们相信,这反映了我们是谁,我们代表什么以及我们想要实现什么。”在2012年11月的一次员工竞赛中,搜索名字开始了,该竞赛产生了300多种可能性。这些名字为全球多元化组织提供了灵感,该组织进一步集思广益,并采纳了领先品牌机构的建议。

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