In pays to know the customer: addressing the information needs of client-centered MFIs

摘要

In order to succeed under increasingly competitive conditions, it is not enough for microfinance institutions (MFIs) to know their products and to offer their products efficiently. MFIs also must know who their clients are and understand how their clients use and benefit from their products. Armed with a better understanding of the ways that financial products are integrated into clients' financial and economic strategies, MFIs can develop better products and services while simultaneously improving the financial sustainability of their organizations. Tn other words, the creation of value for the clients and financial sustainability for the MFI are mutually compatible objectives.