Many businesses now believe that Facebook has great long-term marketing potential if it maintains its current strong presence in the social media world. One tool businesses can use to market their Facebook presence is contests. Typically, the goal of a successful Facebook contest is to get more users to "like," or become a fan of, a company's page. Scores of companies, including Nike, Sony, Dell and Orbitz, have conducted Facebook contests. Even Alka-Seltzer ran what it called a "mishaps" contest, explaining that "mishaps can lead to stress and stress may give you heartburn or an upset stomach with headache"—and that's why you need Alka-Seltzer.
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