Simple steps to the right image

摘要

How do you get more business? If you don't have a plan for selling your skills, sooner or later there's going to be a yawning gap in your diary. Happily, despite the impression that marketing is expensive, there are lots of business-building activities that are free or as cheap as chips. Initially, you must recognise that your customers - whether they are a business or a private individual - expect certain standards. As Arboricultural Association (AA) director Nick Eden says, if you arrive looking untidy your prospective customers will devalue your skills. This may be wholly unreasonable, but it is reality.