Labels and labelling

摘要

Customers come in all shapes and sizes. There are the "plantaholics" whose gardens probably resemble botanical sites. They already know what's what, where to plant it, when to prune it and what colour it will flower. They probably offer to lecture atyour gardening club and are always first to tell you when something is amiss. But plantaholics are few and far between. More likely your customers will have an idea in mind but not be sure what will be best suited to achieve their aims and what the plant will expect in terms of aftercare. These customers need information and advice. Get that right, and they will be back for more.