Target the organic market

摘要

With television programmes such as You Are What You Eat, celebrity chef Jamie Oliver crusading to reintroduce proper cooked meals in place of calorie-packed vending machines into schools and, of course, the Government's "five-a-day" campaign, it's notsurprising the British public is more interested in the quality, standard and origin of the food they eat. Concern over air miles and pesticide residues in food have also contributed to a growth in the sales of local produce and organic food. The good news is that this is having a knock-on effect at the garden centre.