Farmers dealer loyalty for pesticides in Coimbatore district.

摘要

A study was conducted in Coimbatore district, Tamil Nadu, India, during 1993 to study the dealer loyalty of 120 farmers towards pesticide purchase. A linear regression model was used to estimate the factors influencing dealer loyalty among the farmers. The results revealed that credit availability and product quality were significant at the 1% level, and the availbility of preferred brands was significant at 5% level. Customer service, peer group influence and dealer's advertising were not significant. The study also showed that farmers are loyal to the dealers.