Hong Kong-based Li & Fung is regarded as the market leader in sourcing consumer goods.Its customer base comprises the leading retailers in 100 markets across all continents.It has a 100-year tradition as a trading company,and has gone through different strategic phases over time.Today,it has established a highly successful business model which turns the challenges of a complex and fast changing environment into opportunities.One measure of the company's success is the growth in its sales and profits.Between 1992 and 2005 its sales increased at a compound annual growth rate of 22% per annum while its net profits rose by an annual 23%.
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