LNG sellers and buyers are facing a particularly testing time in the long-term relationships underpinning the global industry. Unexpectedly weak demand and the startup of new projects in Australia and the US are leaving buyers spoilt for choice. If sellers want to ride out the downturn and encourage growth in emerging markets like China and India — where governments are looking to gas to fight pollution — their only option may be to show more flexibility and goodwill, offering buyers more than what's simply allowed in contracts.
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