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Consumer perception

机译:消费者认知

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I suppose one could re-title this particular column and call it "What worries us". The last four issues have been preoccupied by what appears to be a new manifestation of virus disease. No, that isn't an oblique introduction to the fifth issue on the same subject, just a reflection. The reasons for such a concentration of attention are at one level fairly obvious. We seem to be dealing with a problem capable of reducing yield levels quite drastically and, in many instances, a problem which also has a significant effect on mushroom quality. Alarming enough but what adds a real frisson of fear to our concern is our lack of understanding and, therefore, control of the problem. Unknown or not we are clearly dealing with an organic problem and must, therefore, have the confidence that knowledge and eventual control will be achieved. So to leave the subject for the moment, one can just repeat that work continues, to identify the causal organisms, to improve diagnosis and to discover the exact routes and their priorities of transmission. As an aside, I look forward to a name for this virus disease, if that is what we can finally confirm it is. At present we employ clumsy distinctions between virus as it was and this, whatever it is. We can't even agree on what to call virus as it was. I propose we call it Virus 35. What is in a name you are probably thinking? It's not that important I agree but if you call 'Deirdre' 'Fiona' at the wrong moment it can sometimes cause confusion. But enough of that, time will tell what we call this new problem once we know what causes it. For the moment Virus x seems good enough. The subject of Virus x will reoccur in this column and for that I make no apology although it is to be hoped that in that issue we can be more positive about cause, effect, spread and control - above all, control.
机译:我想可以重新命名这一专栏,并将其命名为“让我们担心的事情”。最后四个问题被似乎是病毒疾病的新表现所困扰。不,那不是对同一主题的第五期的引言,只是反思。如此集中注意力的原因在一个层面上是显而易见的。我们似乎正在处理一个能够大大降低产量的问题,而且在许多情况下,这个问题也对蘑菇质量产生了重大影响。令人震惊的是,但我们缺乏理解,因此无法控制问题,这给我们的担忧增加了真正的恐惧恐惧。未知与否,我们显然正在处理一个有机问题,因此,我们必须相信将实现知识和最终控制。因此,暂时离开主题,可以重复进行下去,确定病因生物,改善诊断并发现确切的传播途径和传播重点。顺便说一句,我期待这种病毒疾病的名字,如果那是我们最终可以确认的话。目前,无论病毒是什么,我们都将笨拙的区别区分开来。我们甚至无法就病毒的名称达成共识。我建议我们将其称为Virus35。您可能在想的名字是什么?我同意这并不重要,但是如果您在错误的时间呼叫“ Deirdre”“ Fiona”,有时可能会引起混乱。但是,只要我们知道是什么原因,时间就会告诉我们这个新问题。目前,Virus x似乎足够好。病毒x的主题将再次出现在本专栏中,为此,我不表示歉意,尽管希望在该问题上我们对因果,影响,传播和控制(尤其是控制)更为积极。

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