ON THE MARKET

摘要

BRITISH BUYERS HAVE NEVER liked booted Golfs as much as punters in some other countries, like Holland and, of course, the USA, where they still seem to love their 'trunk'. This has resulted in many different marketing strategies to try to give the variously-named Jettas, Ventos and Boras a kick up the backside, saleswise, in the UK. However, none of the various advertising campaigns, discounts and re-branding policies seem to have had any great effect on the Golf's longer cousins, which have always remained slow-sellers in Britain. Even on the used market, buyers prefer their Golfs with a more versatile hatchback rear-end - Jetta/Vento prices have always been nearer to the bargain-basement end of the scale, as opposed to the much better residuals enjoyed by the Golf.