Supermarket's loyalty to English apples and pears highly variable reports Brian Loveiidge

摘要

Some supermarkets' loyalty to English apples and pears is far better than others despite their claims to the contrary. This is shown by English Apples and Pears (EAR) statistics for eight supermarkets covering the last season from September 12th 2005to early June 2006. This data and its implications were discussed by EAP's chief executive Adrian Barlow last month (June) following BIFGA's annual general meeting at Wickham Fruit Farm, Wickham St Paul, Halstead, Essex. The statistics related to the percentage by volume (tonnes) of the main varieties and their totals sold by each supermarket (see tables). For comparison purposes the supermarkets' share of total grocery sales (these include fresh produce sales) for the 52 weeks ending January 2006 werealso given.