Price Versus Value: Where Do You Stand?

摘要

The hearing healthcare industry is experiencing some very powerful disruptive forces. These are not unfamiliar forces, though. In fact, we have all discussed them for years, but it wasn't until recently that we saw a line clearly drawn in the sand between price and value. The line was drawn with Phonak's decision to sell a premium hearing aid through Costco. I am not going to complain about the decision because it was bound to happen. Instead, I want to pose a question to each of you reading this: Will you choose to compete on price, or will you choose to compete on value?