首页>外文期刊>经济>Journal of targeting, measurement and analysis for marketing

Journal of targeting, measurement and analysis for marketing

中文名称：营销目标，衡量和分析杂志

ISSN：0967-3237
出版周期：Quarterly

发文量：279

期刊论文

热门论文

年度选择

更多>>

全选（0）

1.A Guide to the 2001 Census: Essential Information for Gaining Business Advantage

机译：2001年人口普查指南：获得业务优势的基本信息
- 作者：Jonathan Reynolds
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2004年第1期
2.Dogs and cats rule: A new insight into segmentation

机译：狗和猫的规则：细分的新见解
- 作者：William James;Charles A. McMellon;Gladys Torres-Baumgarten
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2004年第1期
3.An evaluation of e-mail marketing and factors affecting response

机译：电子邮件营销评估和影响响应的因素
- 作者：Lisa Chittenden;Ruth Rettie
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第3期
4.Measuring brand perceptions: Testing quantity and quality

机译：衡量品牌认知度：测试数量和质量
- 作者：Jenni Romaniuk;Byron Sharp
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第3期
5.A visual method for determining variable importance in an artificial neural network model: An empirical benchmark study

机译：确定人工神经网络模型中变量重要性的视觉方法：经验基准研究
- 作者：Kelly E. Fish;Jeffery G. Blodgett
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第3期
6.An experimental approach to understanding banner adverts' effectiveness

机译：一种了解横幅广告效果的实验方法
- 作者：Sung-Joon Yoon
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第3期
7.The effectiveness of marketing strategy making processes: A critical literature review and a research agenda

机译：营销策略制定过程的有效性：文献综述和研究议程
- 作者：Brian Smith
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第3期
8.The conceptual development of customer loyalty measurement: A proposed scale

机译：客户忠诚度度量的概念发展：拟议规模
- 作者：Rosalind McMullan;Audrey Gilmore
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第3期
9.Marketing data analysis and data quality management

机译：营销数据分析和数据质量管理
- 作者：Richard J. Courtheoux
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第4期
10.Market basket analysis with neural gas networks and self-organising maps

机译：使用神经气体网络和自组织图进行市场篮分析
- 作者：Reinhold Decker;Katharina Monien
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第4期
11.Why do consumers like websites?

机译：消费者为什么喜欢网站？
- 作者：Eelko K. R. E. Huizingh;Janny C. Hoekstra
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第4期
12.Predicting the accuracy of public perceptions of charity performance

机译：预测公众对慈善绩效的看法的准确性
- 作者：Roger Bennett;Sharmila Savani
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第4期
13.'Extending' participation in higher education ― Implications for marketing

机译：“扩大”参与高等教育-对市场的影响
- 作者：Marc Farr
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第4期
14.Creating profitable customers through the magic of data mining

机译：通过数据挖掘的魔力创造可盈利的客户
- 作者：Lynette Ryals
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第4期
15.Combating scale proliferation

机译：对抗规模扩散
- 作者：Gordon C. Bruner II
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第4期
16.On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth

机译：客户满意度和信任作为决定客户保留率和正面口碑的相对重要性
- 作者：Chatura Ranaweera;Jaideep Prabhu
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第1期
17.Leveraging the census for customer analysis

机译：利用人口普查进行客户分析
- 作者：Barry Leventhal
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第1期
18.Differences in the contributions of elements of service to satisfaction, commitment and consumers' share of purchase: A study from the tetraclass model

机译：服务要素对满意度，承诺和消费者购买份额贡献的差异：来自四类模型的研究
- 作者：Fabrice Clerfeuille;Yannick Poubanne
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第1期
19.DELI: An interactive new product development tool for the analysis and evaluation of market research data

机译：DELI：一种交互式新产品开发工具，用于分析和评估市场研究数据
- 作者：Martin Natter;Andreas Mild
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第1期
20.What gets measured gets better

机译：测得的东西变得更好
- 作者：Beth Rogers
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第1期
21.The effect of advertising on the market value of firms: Empirical evidence from the Super Bowl ads

机译：广告对企业市场价值的影响：超级碗广告的经验证据
- 作者：Jooyoung Kim;Jon D. Morris
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第1期
22.A logical type discriminant model for profiling a segment structure

机译：用于分析段结构的逻辑类型判别模型
- 作者：Margarida G. M. S. Cardoso;Luiz Moutinho
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第1期
23.The effect of asking current consumption questions before or after product evaluation

机译：在产品评估之前或之后询问当前消费问题的效果
- 作者：Roy F. Cabaniss
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第2期
24.E-retailers' competitive intensity: A positioning mapping analysis

机译：电子零售商的竞争强度：定位图分析
- 作者：Noam Tractinsky;Oded Lowengart
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第2期
25.Measuring attitudes towards general technology: Antecedents, hypotheses and scale development

机译：测量对通用技术的态度：前提，假设和规模发展
- 作者：Steve W. Edison;Gary L. Geissler
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第2期
26.Targeting East Asian markets: A comparative study on national identity

机译：针对东亚市场：国家认同的比较研究
- 作者：Ian Phau;Kor-Weai Chan
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第2期
27.Achieving a step change in contact centre performance: Exploiting data to make better decisions and take effective action

机译：实现联络中心绩效的逐步变化：利用数据制定更好的决策并采取有效行动
- 作者：Peter Holland
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第2期
28.Exploring the characteristics, attitudes to targeting and relationship marketing of small ethnic minority businesses

机译：探索小型少数民族企业的针对性和关系营销的特征，态度
- 作者：Len Tiu Wright;Lynn M. Martin;Merlin Stone
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2003年第2期
29.Standard segments for retail brands

机译：零售品牌的标准细分
- 作者：Mark Shaw;Paul Cresswell
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第1期
30.Complaint letters and commitment theory: An empirical approach in mail-order selling

机译：投诉书和承诺理论：邮购销售中的一种经验方法
- 作者：Dominique Crie;Richard Ladwein
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第1期
31.Customer satisfaction and profitability: A reappraisal of the nature of the relationship

机译：客户满意度和获利能力：对关系性质的重新评估
- 作者：Matthew C. H. Yeung;Lee Chew Ging;Christine T. Ennew
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第1期
32.Calculating the contribution of customers ― A practical approach

机译：计算客户的贡献―一种实用的方法
- 作者：Roger Connell
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第1期
33.What drives customer loyalty: An analysis from the telecommunications industry

机译：推动客户忠诚度的因素：来自电信行业的分析
- 作者：Abod Ali Khatibi;Hishamuddin Ismail;Venu Thyagarajan
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第1期
34.The self- versus full-service decision: Gender-based differences in assessment of risk

机译：自助决策还是全方位决策：基于性别的风险评估差异
- 作者：Julie Z. Sneath;Pamela A. Kennett;Carol M. Megehee
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第1期
35.A primer for the estimation of structural equation models in the presence of missing data: Maximum likelihood algorithms

机译：在缺少数据的情况下估算结构方程模型的入门知识：最大似然算法
- 作者：Cara Lee Okleshen Peters;Craig Enders
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第1期
36.Customer value modelling: Synthesis and extension proposals

机译：客户价值建模：综合和扩展建议
- 作者：Mihai Calciu;Francis Salerno
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第2期
37.Creating the market for disruptive innovation: Market proactiveness at the launch stage

机译：为颠覆性创新创造市场：启动阶段的市场积极性
- 作者：Birgitta Sandberg
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第2期
38.The development of an operational second dimensional value system

机译：运营性二维价值系统的开发
- 作者：Flemming Hansen;Rolf Randrup;Regin Reinert
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第2期
39.Exploring consumers' willingness to pay for online customisation and its marketing outcomes

机译：探索消费者为在线定制及其营销成果支付的意愿
- 作者：Pingjun Jiang
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第2期
40.A strategic orientation for e-commerce investments: A customer equity approach

机译：电子商务投资的战略方向：客户权益法
- 作者：Dan Sarel;Howard Marmorstein
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2002年第2期
41.Editorial

机译：社论
- 作者：Tom Breur
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第2期
42.Adding value to business applications with embedded advanced analytics

机译：通过嵌入式高级分析为业务应用增值
- 作者：Barry Leventhal;Stephen Langdell
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第2期
- advanced analytics;
- algorithms library;
- data mining;
- embedded algorithms;
- business applications;
43.A personalized consideration set recommender system: A hierarchical Bayesian approach

机译：个性化的考虑因素推荐系统：分层贝叶斯方法
- 作者：Hsiu-Wen Liu
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第2期
- product recommendation;
- hierarchical Bayes model;
- mixture of normal distributions;
44.Is predictive analytics for marketers really that accurate?

机译：营销人员的预测分析真的那么准确吗？
- 作者：Richard Boire
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第2期
- predictive analytics;
- data mining;
- Big Data Analytics;
45.Brand relations and life course: Why old consumers love their brands

机译：品牌关系和人生历程：为什么老消费者喜欢他们的品牌
- 作者：Dirk Sikkel
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第2期
- aging;
- brand relation;
- cognitive-affective development;
- Socioemotional Selectivity Theory;
- tolerance of ambiguity;
- innovation;
46.Marketing research using single-item indicators in structural equation models

机译：在结构方程模型中使用单项指标进行营销研究
- 作者：Maria Petrescu
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第2期
- structural equation model;
- SEM;
- single-item indicators;
- marketing research;
47.Bricks matter - The role of supply chains in building market-driven differentiation

机译：砖很重要-供应链在建立市场驱动的差异化中的作用
- 作者：Tom Breur
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第2期
48.Investigating consumers' online purchasing behavior: Single-brand e-retailers versus multi-brand e-retailers

机译：调查消费者的在线购买行为：单品牌电子零售商与多品牌电子零售商
- 作者：Arash Rahnamaee;Paul D. Berger
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第3期
- online purchasing;
- single e-retailer;
- multiple-brand e-retailer;
- consumer behavior;
- partial least squares;
- smart partial least squares;
49.Consumers' purchase intention of an automobile in Malaysia

机译：消费者在马来西亚购买汽车的意愿
- 作者：Wong Ming Wong
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第3期
- demographics;
- purchase intention;
- automobile;
- media usage;
50.Assessing prime-time for geotargeting with mobile big data

机译：评估移动大数据进行地理定位的黄金时间
- 作者：Syagnik Banerjee;Vijay Viswanathan;Kalyan Raman;Hao Ying
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第3期
- mobile marketing;
- geotargeting;
- location-based advertising;
- big data;
- proximity;
- Foursquare;
51.Predictive analytics: The power to predict who will click, buy, lie, or die

机译：预测分析：预测谁会点击，购买，撒谎或死亡的能力
- 作者：Richard Boire
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第3期
52.What factors influence millennials to like brand pages?

机译：哪些因素影响千禧一代喜欢品牌页面？
- 作者：Alexander Muk
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第3期
- brand;
- social;
- network;
- millennials;
- attitudes;
53.Portfolio optimization and performance evaluation: An application to a customer portfolio

机译：投资组合优化和绩效评估：对客户投资组合的应用
- 作者：Hans Jorn Juhl;Michael Christensen
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第3期
- customer portfolio management;
- portfolio theory;
- market segmentation;
- performance evaluation;
54.Perspectives on Big Data

机译：大数据观点
- 作者：Bruce D. Weinberg;Lenita Davis;Paul D. Berger
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第4期
- Big Data;
- marketing;
- research opportunities;
55.A neuro-fuzzy two-stage clustering approach to customer segmentation

机译：神经模糊的两阶段聚类方法进行客户细分
- 作者：Abdulkadir Hiziroglu
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第4期
- customer segmentation;
- crisp clustering;
- fuzzy clustering;
- two-stage clustering;
- self-organising maps;
56.Influence of corporate social responsibility on consumers' shopping behavior and determining competitive posture of the firm

机译：企业社会责任对消费者购物行为和企业竞争态势的影响
- 作者：Andree Marie Lopez Fernandez;Rajagopal
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第4期
- Corporate social responsibility;
- consumer shopping behavior;
- competitive posture;
57.Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement

机译：忠诚度3.0：大数据和游戏化如何彻底改变客户和员工敬业度
- 作者：Yana Andonova
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2013年第4期
58.Drivers of three SMS ad responses

机译：三种SMS广告响应的驱动因素
- 作者：Hernan E. Riquelme;Rosa E. Rios;Saleh O. Al Enezi
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第1期
- SMS advertising;
- advertising;
- SMS;
- SMS responses;
59.Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom

机译：探索文化适应在品牌选择中的作用：针对居住在英国的印度人的新观点
- 作者：Rohini Vijaygopal;Sally Dibb
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第1期
- ethnic minority;
- consumer behaviour;
- acculturation;
- segmentation;
- targeting;
60.Effective frequency estimates in local media planning practice

机译：当地媒体策划实践中的有效频率估算
- 作者：Igor Makienko
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第1期
- media planning;
- advertising effectiveness;
- effective frequency;
- single exposure concept;
- local advertisers;
61.Impact of category management practices on customer satisfaction - Findings from Kuwaiti grocery retail sector

机译：类别管理实践对客户满意度的影响-科威特杂货零售部门的调查结果
- 作者：Khurram Sharif
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第1期
- category management;
- customer satisfaction;
- grocery sector in kuwait;
62.Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation

机译：梅特卡夫定律以及运营，分析和协作CRM –使用在线业务社区进行共创
- 作者：Shirin Alavi;Vandana Ahuja;Yajulu Medury
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第1期
- metcalfe's law;
- online communities;
- co-creation;
- community network value;
- operational;
- analytical and collaborative CRM;
63.Measurement and meaning of religiosity: A cross-cultural comparison of religiosity and charitable giving

机译：宗教信仰的衡量和意义：宗教信仰与慈善捐赠的跨文化比较
- 作者：Anil Mathur
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第2期
- religiosity;
- cross-cultural research;
- measurement invariance;
64.Measuring CBBE across brand portfolios: Generalizability theory perspective

机译：衡量品牌组合中的CBBE：可概化理论的观点
- 作者：Luming Wang;Adam Finn
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第2期
- consumer-based brand equity;
- brand portfolio;
- generalizability theory;
- uniqueness;
65.Dimensions of the dog-human relationship: A segmentation approach

机译：狗与人之间关系的维度：细分方法
- 作者：Unal O. Boya;Michael J. Dotson;Eva M. Hyatt
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第2期
- dog-human relationship;
- segmentation;
- pet-related consumer behavior;
- extended self;
- anthropomorphism;
66.Customer portfolio analysis: Crisp classification versus fuzzy classification -Based on the supermarket industry

机译：客户组合分析：清晰分类与模糊分类-基于超市行业
- 作者：Abdulkadir Hiziroglu;Jeeyan Patwa;Vishal Talwar
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第2期
- customer portfolio analysis;
- crisp clustering;
- fuzzy clustering;
- traditional matrix-form models;
- substantiality;
- balance of portfolio;
67.The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions

机译：有针对性和无针对性的框架：营销策略对客户认知的不同影响
- 作者：Bang Nguyen;Mo Li;Cheng-Hao (Steve) Chen
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第2期
- customer management;
- targeted customers;
- non-targeted customers;
- retailing;
- consumer perceptions;
68.A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically

机译：宠物主人的消费价值和行为的聚类分析检查-策略性地划分主人
- 作者：Annie Chen;Kuang-peng Hung;Norman Peng
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第2期
- consumption value;
- segmentation strategy;
- animal companion;
- human-pet relationships;
69.Influence of mall attributes and demographics on Indian consumers' mall involvement behavior: An exploratory study

机译：探索性研究商场属性和人口统计学对印度消费者商场参与行为的影响
- 作者：Arpita Khare
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- indian malls;
- mall attributes;
- involvement;
- household income;
- age;
- gender;
70.The strategic analysis of online customers' repeat purchase intentions

机译：在线客户重复购买意图的战略分析
- 作者：Elena B. Pokryshevskaya;Evgeny A. Antipov
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- shapley value;
- attribute importance;
- satisfaction;
- loyalty;
- correlation;
- regression;
71.Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective

机译：衡量品牌组合中基于消费者的品牌资产：多方面项目响应理论的观点
- 作者：Luming Wang;Adam Finn
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- many-facet item response theory;
- bayesian analysis;
- consumer-based brand equity;
- brand portfolio;
72.Global replication of CETSCALE: A study of the Iranian market

机译：CETSCALE的全球复制：对伊朗市场的研究
- 作者：llghelich Nadimi;Shaheen Mansori;Zarina Mizam Mohd Ismail
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- ethnocentrism;
- CETSCALE;
- Iranian consumers;
73.Perturbation model for a product of joint consumption

机译：共同消费产品的摄动模型
- 作者：Jagrook Dawra;Kanupriya Katyal;MN Reddy
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- spousal decision making;
- coercion;
- perturbation;
- mixture models;
- heterogeneity;
74.The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran

机译：品牌个性与顾客个性，性别与收入之间的关系：以伊朗手机市场为例
- 作者：Amir Ekhlassi;Majid Hassani Nezhad;Siamak Ashkan Far;Kamal Rahmani
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- customer personality;
- brand personality;
- big five model;
- cell phones market;
75.Demographic impacts on environmentally friendly purchase behaviors

机译：人口因素对环保购买行为的影响
- 作者：Caroline Fisher;Shristy Bashyal;Bonnie Bachman
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- environmental marketing;
- green marketing;
- demographics;
- environmentally friendly behaviors;
76.Measuring synergistic media channel performance in an online environment

机译：评估在线环境中的协同媒体渠道绩效
- 作者：Gary S. Robertshaw
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
77.Marketing audits: The forgotten side of management?

机译：营销审核：管理中被遗忘的一面？
- 作者：Antonio Pimenta da Gama
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- marketing;
- performance assessment;
- audits;
- delphi method;
78.Methodological issues in cross- cultural research: An overview and recommendations

机译：跨文化研究中的方法论问题：概述和建议
- 作者：Isabel Buil;Leslie de Chernatony;Eva Martfnez
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- cross-cultural;
- methodological issues;
- data equivalence;
- recommendations;
79.Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand

机译：唯物主义价值观量表（MVS）的跨文化对等：美国和泰国之间的一项探索性研究
- 作者：Kittichai Watchravesringkan
- 期刊名称：《Journal of targeting, measurement and analysis for marketing》 | 2012年第4期
- cross-cultural equivalence;
- materialistic values scale;
- the united states;
- Thailand;

客服邮箱：kefu@zhangqiaokeyan.com

客服微信
服务号