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Journal of pharmaceutical marketing & management

MEDLINE

中文名称：药品营销与管理杂志

ISSN：0883-7597
出版周期：Quarterly

发文量：46

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2004
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1.Introduction

机译：介绍
- 作者：K. Wayne Hindmarsh
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
2.EDITOR'S NOTE

机译：编者注
- 作者：Journal of pharmaceutical marketing amp;management
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
3.Cross-Border Trade: Policy Implications for the Pharmaceutical Industry

机译：跨境贸易：对制药业的政策影响
- 作者：Robert A. Freeman
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border pharmacy;
- parallel trade;
- drug Ramp;
- D;
- drug reimportation;
4.The Menace or Blessing of Internet Pharmacy? Some Public Policy Considerations

机译：互联网药房的威胁或祝福？一些公共政策考虑
- 作者：Jillian Clare Cohen
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border pharmacy;
- pharmacy regulation;
- health policy;
5.Factors That Influence Physicians' Prescribing of Pharmaceuticals: A Literature Review

机译：影响医师开药的因素：文献综述
- 作者：Andrew S. Gallan
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
6.Pharmaceutical Company Representatives' Perception of Factors Influencing Prescription Writing

机译：制药公司代表对影响处方写作的因素的认识
- 作者：S. Malhotra;A. Kondal;N. Shafiq;S. Sidhu
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
- Pharmaceutical company representatives;
- drug promotion;
- perception;
- factors;
- prescriptions;
7.Application of Levitt's Total Product Concept to Pharmacist Services Development

机译：Levitt的总产品概念在药剂师服务开发中的应用
- 作者：Burin T. Sriwong;David H. Kreling
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
- Pharmacist services;
- Levitt's total product concept;
- service dimensions;
- service development;
8.The Economics of Cross-Border Trade in Pharmaceuticals: Theory and Evidence

机译：药品跨境贸易的经济学：理论与证据
- 作者：Paul Grootendorst
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border pharmacy;
- Internet pharmacy;
- drug importation;
- profit maximization;
- Ramp;
- D;
9.Parallel Imports or Imposters: The Economics of Reimportation and Counterfeit Pharmaceuticals

机译：平行进口或冒名顶替者：再进口和假冒药品的经济学
- 作者：Kristina M. Lybecker
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Parallel importation;
- counterfeit pharmaceuticals;
- reimportation;
- public policy;
- cross-border pharmacy;
10.Cross-Border Internet Pharmacies: What Are the Issues? What Is Less Obvious?

机译：跨境互联网药房：有什么问题？什么不那么明显？
- 作者：Katharina Kovacs Burns;Denis Morrice
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
11.EDITOR'S NOTE

机译：编者注
- 作者：Mick Kolassa
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
12.The Dual Role of Company Prescribing Loyalty in New Drug Launches

机译：公司在新药发布中规定忠诚度的双重作用
- 作者：Harold E. Glass;Laurence G. Poli
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
- New drug launch;
- company prescribing loyalty;
- prescribing behavior;
13.Influencing Consumer Cross-Border Internet Pharmacy Shopping Behavior

机译：影响消费者跨境互联网药房购物行为
- 作者：Durhane Wong-Rieger
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Internet pharmacy;
- drug importation;
- cross-border pharmacy;
- patient attitudes;
- risk perception;
14.What's Legal? What's Not? Does It Really Matter?

机译：什么是合法的？没什么真的有关系吗？
- 作者：R. J. (Ray) Joubert
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border pharmacy;
- drug importation;
- pharmacy law;
- professional standards;
15.EDITOR'S NOTE

机译：编者注
- 作者：Journal of pharmaceutical marketing amp;management
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
16.Bioinformatics: A Global Industry

机译：生物信息学：全球产业
- 作者：Stephen C. Brokaw;Stephen Woessner
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
- Bioinformatics;
- drug discovery;
- drug Ramp;
- D;
- biotechnology;
17.Cross-Border Prescribing: An Ethical Dilemma

机译：跨境处方：道德困境
- 作者：Michael Gordon;Tricia Rickwood
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border prescribing;
- ethics;
- physician;
- regulatory college;
18.Introduction

机译：介绍
- 作者：K. Wayne Hindmarsh
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
19.EDITOR'S NOTE

机译：编者注
- 作者：Journal of pharmaceutical marketing amp;management
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
20.Cross-Border Trade: Policy Implications for the Pharmaceutical Industry

机译：跨境贸易：对制药业的政策影响
- 作者：Robert A. Freeman
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border pharmacy;
- parallel trade;
- drug Ramp;
- D;
- drug reimportation;
21.The Menace or Blessing of Internet Pharmacy? Some Public Policy Considerations

机译：互联网药房的威胁或祝福？一些公共政策考虑
- 作者：Jillian Clare Cohen
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border pharmacy;
- pharmacy regulation;
- health policy;
22.Factors That Influence Physicians' Prescribing of Pharmaceuticals: A Literature Review

机译：影响医师开药的因素：文献综述
- 作者：Andrew S. Gallan
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
23.Pharmaceutical Company Representatives' Perception of Factors Influencing Prescription Writing

机译：制药公司代表对影响处方写作的因素的认识
- 作者：S. Malhotra;A. Kondal;N. Shafiq;S. Sidhu
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
- Pharmaceutical company representatives;
- drug promotion;
- perception;
- factors;
- prescriptions;
24.Application of Levitt's Total Product Concept to Pharmacist Services Development

机译：Levitt的总产品概念在药剂师服务开发中的应用
- 作者：Burin T. Sriwong;David H. Kreling
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
- Pharmacist services;
- Levitt's total product concept;
- service dimensions;
- service development;
25.The Economics of Cross-Border Trade in Pharmaceuticals: Theory and Evidence

机译：药品跨境贸易的经济学：理论与证据
- 作者：Paul Grootendorst
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border pharmacy;
- Internet pharmacy;
- drug importation;
- profit maximization;
- Ramp;
- D;
26.Parallel Imports or Imposters: The Economics of Reimportation and Counterfeit Pharmaceuticals

机译：平行进口或冒名顶替者：再进口和假冒药品的经济学
- 作者：Kristina M. Lybecker
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Parallel importation;
- counterfeit pharmaceuticals;
- reimportation;
- public policy;
- cross-border pharmacy;
27.Cross-Border Internet Pharmacies: What Are the Issues? What Is Less Obvious?

机译：跨境互联网药房：有什么问题？什么不那么明显？
- 作者：Katharina Kovacs Burns;Denis Morrice
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
28.EDITOR'S NOTE

机译：编者注
- 作者：Mick Kolassa
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
29.The Dual Role of Company Prescribing Loyalty in New Drug Launches

机译：公司在新药发布中规定忠诚度的双重作用
- 作者：Harold E. Glass;Laurence G. Poli
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
- New drug launch;
- company prescribing loyalty;
- prescribing behavior;
30.Influencing Consumer Cross-Border Internet Pharmacy Shopping Behavior

机译：影响消费者跨境互联网药房购物行为
- 作者：Durhane Wong-Rieger
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Internet pharmacy;
- drug importation;
- cross-border pharmacy;
- patient attitudes;
- risk perception;
31.What's Legal? What's Not? Does It Really Matter?

机译：什么是合法的？没什么真的有关系吗？
- 作者：R. J. (Ray) Joubert
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border pharmacy;
- drug importation;
- pharmacy law;
- professional standards;
32.EDITOR'S NOTE

机译：编者注
- 作者：Journal of pharmaceutical marketing amp;management
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
33.Bioinformatics: A Global Industry

机译：生物信息学：全球产业
- 作者：Stephen C. Brokaw;Stephen Woessner
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
- Bioinformatics;
- drug discovery;
- drug Ramp;
- D;
- biotechnology;
34.Cross-Border Prescribing: An Ethical Dilemma

机译：跨境处方：道德困境
- 作者：Michael Gordon;Tricia Rickwood
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Cross-border prescribing;
- ethics;
- physician;
- regulatory college;
35.Prediction of Promotional Effect Using Neural Network Modeling

机译：使用神经网络建模预测促销效果
- 作者：Chee Wooi Lim;Toru Kirikoshi
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
36.The Role of the Salesperson in Establishing and Preserving the Pharmacist-Wholesaler Relationship

机译：销售员在建立和维护药剂师-批发商关系中的作用
- 作者：Amit S. Patel;William B. Lobb
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
- Pharmacist-wholesaler dyad;
- relationship marketing;
- salesperson effects;
37.Pharmaceuticals:The Effectiveness and Efficiency of Alternative Promotional Strategies

机译：药品：替代促销策略的有效性和效率
- 作者：R. Stephen Parker;Charles E. Pettijohn
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
- Pharmaceuticals;
- promotion;
- ethics;
- drug promotions;
- direct-to-consumer advertising;
38.Internet Pharmacy: Undoing Canada's Goals for Life Science Innovation?

机译：互联网药房：是否正在实现加拿大生命科学创新的目标？
- 作者：David Griller
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Internet pharmacy;
- drug importation;
- cross-border pharmacy;
- public policy;
39.The Role of Information Relevance and Reliability in Direct-to-Consumer Advertising

机译：信息相关性和可靠性在直接面向消费者的广告中的作用
- 作者：Donna West;Noel Wilkin;John Bentley
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
- Belief processing;
- DTC advertising;
40.Central Nervous System Prescription Drug Use and Payments in Medicaid

机译：医疗补助中枢神经系统处方药的使用和付款
- 作者：David K. Baugh;Penelope L. Pine;Steve Blackwell;Gary Ciborowski
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
- Medicaid;
- pharmacy;
- CNS;
- antipsychotics;
- antidepres-sants;
- anxiolytics;
- hypnotics;
41.Prediction of Promotional Effect Using Neural Network Modeling

机译：使用神经网络建模预测促销效果
- 作者：Chee Wooi Lim;Toru Kirikoshi
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
42.The Role of the Salesperson in Establishing and Preserving the Pharmacist-Wholesaler Relationship

机译：销售员在建立和维护药剂师-批发商关系中的作用
- 作者：Amit S. Patel;William B. Lobb
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
- Pharmacist-wholesaler dyad;
- relationship marketing;
- salesperson effects;
43.Pharmaceuticals:The Effectiveness and Efficiency of Alternative Promotional Strategies

机译：药品：替代促销策略的有效性和效率
- 作者：R. Stephen Parker;Charles E. Pettijohn
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
- Pharmaceuticals;
- promotion;
- ethics;
- drug promotions;
- direct-to-consumer advertising;
44.Internet Pharmacy: Undoing Canada's Goals for Life Science Innovation?

机译：互联网药房：是否正在实现加拿大生命科学创新的目标？
- 作者：David Griller
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第3期
- Internet pharmacy;
- drug importation;
- cross-border pharmacy;
- public policy;
45.The Role of Information Relevance and Reliability in Direct-to-Consumer Advertising

机译：信息相关性和可靠性在直接面向消费者的广告中的作用
- 作者：Donna West;Noel Wilkin;John Bentley
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第4期
- Belief processing;
- DTC advertising;
46.Central Nervous System Prescription Drug Use and Payments in Medicaid

机译：医疗补助中枢神经系统处方药的使用和付款
- 作者：David K. Baugh;Penelope L. Pine;Steve Blackwell;Gary Ciborowski
- 期刊名称：《Journal of pharmaceutical marketing & management》 | 2004年第2期
- Medicaid;
- pharmacy;
- CNS;
- antipsychotics;
- antidepres-sants;
- anxiolytics;
- hypnotics;

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