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摘要

Luxury leathergoods brand Bottega Veneta is part of the big-hitting PPR Group, which means it's part of a corporate landscape that involves reporting results regularly and taking part in rounds of interviews with the financial media in which its chief executive, Marco Bizzarri, is encouraged to adopt the same 'beat-the-Street' demeanour as his peers in Paris, London, New York, Hong Kong and Tokyo. This is part of twenty-first century life and owes much to the impact of brand-building and marketing on commercial success these days.