Ready Meals: A Market Ripe for Innovation?

摘要

Global tracked launch activity in ready meals was relatively static overall in 2017, although performance varied across different subcategories in this huge and diverse market, according to Innova Market Insights data. The researcher's definition of the market includes not only ready meals, main dish- es/meal centers, meal kits and pizza, but also prepared and plain pasta and noodles, potato products, prepared salads, rice, sandwiches and other meal components (primarily grains).