PRIME THE PUMP SELLING THE POOR A WAY OUT OF POVERTY

摘要

Nick moon and martin fisher spent years working on development projects in Africa, only to see them fizzle. Giving stuff away wasn't effective: Either the recipients didn't want what they offered or the effort undercut local entrepreneurs. So in the early '90s they founded a nonprofit, now called KickStart. The idea: help Africans escape poverty-by paying a little of their own money. The Nairobi-based outfit began designing and selling low-cost equipment like cooking oil presses and human-powered pumps that can irrigate up to 2 acres a day. But gear wasn't the problem; the real challenge was changing behavior. "