THE ELEMENTS OF GRAPHIC DESLGN WIZ WRITES A BOOK FOR KIDS

摘要

There's something wrong with the cover of Chip Kidd's new book, Go: A Kidd's Guide to Graphic Design. The word GO, in block letters, sits smack in the middle of a bright red stop sign. Kidd is messing with kids. He's allowed-after all, Kidd designed some of the most iconic book covers in circulation. (Remember the skeletal dinosaur on Michael Crichton's Jurassic Park? That's him.) The front of Kidd's book is the first lesson in a series of humorous, playful looks at the basics of graphic design, aimed at kids 10 and up-leading into concepts like form, typography, scale, and color theory. We talked to the graphic design guru about writing for kids and what young'uns need to know to come gunning for his job.