Off-Trade Coffee Spending Boosted By Covid-19 Pandemic

摘要

1. At Fitch Solutions, we believe that consumer spending on coffee (through retail channels) will receive a significant boost in 2020 due to the Covid-19 pandemic. 2. We project consumer spending on coffee globally to increase by 5.8% y-o-y (in US dollar terms) in 2020, which is significantly up from the estimated growth of 0.1% y-o-y in 2019 and the average annual growth rate of 1.0% over 2015-2019. 3. Our medium-term (2020-2024) outlook for coffee spending remains bright, growing at a compound annual growth rate (CAGR) of 6.4%. 4. This positive outlook is fuelled by two Covid-19-related developments: growing consumer price consciousness and working from home as the 'new normal'.