When the City of Newport Beach implemented the Newport Beach identification system (NBID), it was meant to enhance customer convenience for citizens. However, in addition to providing all customer account information in one location, the new NBID became a gold mine for raising city revenue without increasing taxes. The NBID system is the first of its kind to allow citizens access simultaneously to all their accounts, such as parking citations, business licenses, municipal services and alarm fees. Instead of having to enter a different account number for every bill, citizens can use one ID number for access to all of their personal database information.
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