The power of blogs

摘要

Beginning a blog, or adding content to a site in general on an ongoing basis, is one of the most effective ways of gaining a reputation as a thought leader as well as presenting an organization's point of view on industry-specific issues. But the bigger power of blogs/content is that they help drive traffic to an organization's website. A 2010 study of more than 1,500 company websites conducted by Hubspot, an inbound marketing company, found that a successful blogging program produced the following benefits:1. 55 percent more visitors 2. 97 percent more inbound links (other sites linking to another company site) 3. 434 percent more indexed pages (number of company pages indexed by search engines).