JOHN DEERE ADDS BLUE RIVER TECHNOLOGY TO MAKE FARMING MORE PRECISE

摘要

Farming has always been about using new technology, but in recent years agricultural giant John Deere has been adding a plethora of new systems, from satellite data to sensors that help make precision agriculture ever more precise. "Farmers are trying to increase their profitability in light of, of rising input costs and uncertain commodity markets," says Doug Sauder, director of applied intelligence for the John Deere Intelligent Solutions Group. "There's a desire for environmental stewardship to pass their land to the next generation. They've got shortages of labor and there's a race against time and there's inherent variability.