Trends are what business people look for and, if they are lucky, the themes that they embrace find resonance with the market or an audience. When that occurs, they find themselves ahead of the trend. If you looked for a single winning theme in tobacco today, it might be difficult to pin one down; yet there are several that can be found. This is not to confuse themes and trends.. .there are challenging trends like plain packaging, regulation, and declines in usage; but there are other, more positive trends like certain areas of growth, as well as the many products that report good sales and promising futures. Consider the trending growth for brands like Imperial Tobacco's premium Gauloises Blondes, which is doing exceptionally well.
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