How to Create a Job

摘要

Later this year, a marketing manager will sit down for his first day of work at HomeAway, a company that helps people rent their vacation homes online. In the firm's sleek Austin, Texas, headquarters, a glass-wrapped building decorated with travel souvenirs, the marketer will flip on his computer and do his job-a job no one has done before. This, you see, will be a brand-new job, one of the most coveted commodities of economic recovery.