The way engineers are represented online is putting girls off the industry and contributing to the 'leaky talent pipeline'. Within engineering, we do a pretty good job of using a range of images across both genders, but elsewhere, many images reinforce the gender stereotypes that we're trying to overcome. In analysing engineering-related images from across over 70 popular websites EngineeringUK found that many reflect outdated gender stereotypes. The vast majority of online 'people pictures' related to engineering depict men (as high as 85 per cent for search engines), though only four in 10 include a woman. Stock image sites and search engines are lagging behind other sites on gender balance. Image searches for the term 'engineer' found just 26 per cent of search engine results featured women and 25 per cent of stock images contained female engineers.
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