Where does the desire to innovate come from? Mostcompanies will tell you it is in their DNA, that there is a deep inherent need to push the boundaries of the possible; a restless urge to create a new product that is faster, stronger, better or cheaper.But, in my experience, while the best organisations do have a relentless commitment to innovation, the initial spark often comes from market forces, more specifically customers, demanding some, or all of the above.
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